Logo Design Tips
Logo design sounds like an easy task. You just create a shape, type in your company name and choose a colour… job done.
Unfortunately, there are loads of logo designers out there who don’t go much beyond this basic process. If you type “Logo Design” into Google you’ll be presented with a huge list of people offering things like a “Custom Logo from £39” or “Logo design in 5 minutes”. When starting a business, keeping costs to a minimum is important, but with logo design you really do get what you pay for.
If someone is willing to spend the same amount of money on their logo as they would on a trip to the cinema, would it be reasonable to expect a well thought out and well executed design? Another danger is that you might even end up with a logo that uses exactly the same icon as someone else, but with your name next to it.
On the other hand, if you value how your company will be perceived, if you want to stand out from the crowd and you want your logo to be unique, you will want a designer to think carefully about how to best present your business and consider lots of options.
If you are in need of a new logo, here’s some tips. They are also things that you should expect a professional designer to consider: