Webflow changes everything
For well over a decade we have been designing and building great websites for our clients and we love it, because websites allow us to create immersive brand experiences.
In the past we would design the website and give the visuals to a developer who would enter the Matrix, coding and developing the site.
Often this was a slow and sometimes painful experience as we pushed the developer to build a site that lived up to our vision and met our high standards.
Then in 2013 a new player entered the website design and development arena and they changed everything.
What makes Webflow so different?
Webflow cuts out the middle-man. Gone are the days of handing our precious design work to a developer, hoping that they will translate our vision into code.
With Webflow we can build the site ourselves. As designers, who tend to be control freaks, this was a revelation.
We can take control of HTML5, CSS3, and JavaScript in a completely visual way and have Webflow translate our design work into clean code that’s ready to publish to the web.
We can build complex, rich animations without even thinking about code.
But, what about Wordpress?
WordPress is the world’s most popular CMS and 36% of websites are built using it, so shouldn't I use it too?
Wordpress is clearly a powerful tool, but being popular doesn't mean it's right for you.
It's probably no coincidence that so many websites look the same when 36% of websites are build on the same platform. In our experience Wordpress is restrictive and hard to work with.
Making what seem to be small changes to the design of a Wordpress website can be a painful experience. You will almost certainly need a developer to make the changes for you and often those changes will require the use of a plugin. Sometimes the new plugin won't play nicely with an existing plugin, which sets of a chain of code fixing events.
Being so popular also makes Wordpress a target for hackers. There are some great plugins for defending your site against attacks, but you have to make sure that every Wordpress and plugin update is applied urgently to keep your site safe.
Webflow is very different. It gives us complete freedom over the design, there's no templates restricting what you want to achieve and design updates can be applied easily.
There are also no updates to keep track of and apply to keep your site safe. Webflow take care of that for you. Their base code is always up to date and secure.
Is Webflow the same as other online website building tools?
No.
Other ‘website builder’ platforms like Squarespace and Wix are heavily reliant on templates, much like Wordpress.
Webflow is far more advanced, which is why we recommend you use an experienced Webflow designer and developer.
Can I manage the content myself?
Yes, Webflow has a great content management system. Instead of logging in to the admin section of a site, you can write and edit content, right on the page and publish with a click. There's no messy code work or database management required. It's an incredible experience for editors.
What about hosting?
Webflow offer lightning-fast, ultra-reliable hosting. Their hosting platform processes over 1.5 billion page views a month, which is 2x more than CNN.com and BBC.com, combined!
Webflow hosting is powered by Amazon Web Services and Fastly. AWS provides a global infrastructure supporting millions of sites. While Fastly delivers your content in milliseconds.
You can enjoy world-class speed, reliability and security with your new Webflow website and enterprise-grade scalability.
SEO
Having a great looking website is a good start, but getting seen is the next challenge. Enter SEO or Search Engine Optimisation.
Webflow allows full control over everything that is needed to manage your SEO. Because it produces clean, fast, well structured code it often provides significant gains.
Conclusion
The level of control Webflow offers when designing and building a website is unmatched.
This is twinned with some incredible performance.
We are so confident in the Webflow platform we built our own website on it.
If you’re looking for a completely fresh approach to custom website design, then you’ve found the right design partner.
Please contact us to find out more.
