GLOSSARY
Glossary
T.Rex Design Glossary: A–Z of Branding, Web Design & Creative Strategy
GLOSSARY
Designing websites and digital experiences for people of all abilities. T.Rex Design follows UK and global accessibility standards (WCAG) to create inclusive, easy-to-navigate websites.
The visual leadership behind a design project – defining style, tone, and creative direction to ensure brand consistency across all media.
A structured collection of brand elements – such as logos, icons, photography, and templates – provided by T.Rex Design for long-term brand management.
The server-side coding that powers your website’s functionality, including forms, integrations, and databases.
A fully tailored design solution built from the ground up. At T.Rex Design, every website and brand identity is bespoke – crafted around your strategy, not templates.
The emotional and visual perception of your business. T.Rex Design helps UK businesses define brands that feel authentic and connect deeply with their audiences.
Your brand’s visual and verbal DNA – logo, colour palette, typography, and imagery — working together to create instant recognition.
A document that outlines how your brand should appear and sound, ensuring every touchpoint remains consistent and on-brand.
A long-term plan that defines positioning, messaging, and purpose. T.Rex Design blends creativity and insight to shape strategies that drive growth.
A button or phrase prompting users to act – such as “Book a Consultation” or “View Our Work.” T.Rex Design places CTAs strategically for higher engagement.
Software that allows you to update website content easily. T.Rex Design builds primarily with Webflow to give clients full control.
A set of brand colours selected for emotion, readability, and recognition – designed by T.Rex Design to communicate your brand’s personality.
Improving how well a website converts visitors into leads or customers through design, UX, and strategic copy.
Writing persuasive, on-brand messaging for digital and print materials. T.Rex Design provides tone-of-voice alignment and creative copy support.
A reusable collection of components, styles, and patterns ensuring consistency across all brand and digital experiences.
How your brand appears and performs online – combining visuals, content, and user experience for maximum impact.
Your website’s unique address (e.g. trexdesign.co.uk). We help clients choose and manage domains that fit their brand.
Designing online stores that blend beauty with performance.
Designing every touchpoint of the user journey to feel natural, enjoyable, and purposeful.
The small icon representing your site in browser tabs. T.Rex Design includes custom favicons in all web design projects.
The visual and interactive code that users see and interact with – built using HTML, CSS, and JavaScript.
The creative discipline of combining typography, imagery, and layout to communicate ideas visually. T.Rex Design delivers design that’s both purposeful and beautiful.
A layout framework that ensures visual balance, alignment, and clarity across print and digital materials.
The main banner area at the top of a website homepage – designed by T.Rex Design to make a strong first impression with visuals and messaging.
A web hosting service stores your website’s files online. We advise on secure, high-speed hosting options for all T.Rex Design sites. Our preferred solution is Webflow who have a first-class hosting infrastructure.
Custom artwork that adds character and storytelling to your brand identity or website.
The structural organisation of website content to make it easy for users to find what they need.
A single, focused page built to capture leads or promote campaigns. T.Rex Design crafts landing pages that convert.
The visual symbol representing your brand. Our logo designs are unique, scalable, and strategically grounded.
A realistic preview showing your design in context – such as a website on a laptop or a logo on packaging.
A curated collage of visuals that define a project’s aesthetic direction before design begins.
The structure and layout of menus, links, and buttons that help users move through a website easily.
An international colour standard used to ensure print accuracy. T.Rex Design specifies Pantone references in every brand kit.
An interactive demo that simulates a website or app before development begins, used to test design and flow.
A design approach that ensures your website looks and works perfectly on all devices – from phones to desktops.
Refreshing or completely reinventing an existing brand identity. T.Rex Design guides businesses through the entire rebranding process.
An ongoing service agreement between T.Rex Design and a client, providing dedicated design and digital support for a set monthly fee.
A design retainer ensures consistent creative support – covering services such as website updates, branding adjustments, social media graphics, and marketing materials.
Retainers give clients priority access to T.Rex Design’s team, predictable costs, and reliable turnaround times – ideal for businesses that need continuous design expertise without the overhead of a full-time hire.
Improving your website’s visibility on Google and other search engines. T.Rex Design builds SEO best practice into every project. We are happy to work side-by-side with your SEO agency.
A structured outline of your website’s pages – helping both users and search engines understand site structure.
A concise visual reference of your brand’s typography, colour, and interface elements – used during early design stages.
The specific group of people your brand wants to reach. T.Rex Design can conduct audience research to tailor design and messaging.
The art of selecting and arranging typefaces to express personality and improve readability.
The visual design of buttons, menus, and interactive elements that users engage with.
The process of designing intuitive and satisfying user journeys through a website or app.
Scalable images made of mathematical paths – perfect for logos and illustrations that need to stay crisp at any size.
The arrangement of design elements to draw attention to key information first.
The creative and technical process of designing websites that are visually engaging, fast, and easy to use. T.Rex Design specialises in bespoke web design for UK businesses.
A powerful no-code web design and development platform used by T.Rex Design to create fully custom, responsive websites. Webflow combines visual design tools with clean, production-ready code – allowing for creative freedom without sacrificing performance or SEO.
T.Rex Design builds bespoke Webflow sites that are easy for clients to edit and maintain, offering an ideal blend of design flexibility and reliability.
The Content Management System within Webflow that allows clients to add, edit, and manage dynamic content like blog posts, projects, and testimonials.
T.Rex Design structures Webflow CMS collections so clients can easily update their websites without touching code – keeping content fresh and on-brand.
A fast, secure, and fully managed hosting solution built directly into the Webflow platform. It includes global CDN delivery, SSL certificates, and automatic backups.
T.Rex Design provides end-to-end Webflow hosting setup and optimisation to ensure sites run smoothly and load quickly across the UK and worldwide.
The visual interface inside Webflow where designers build and customise websites using drag-and-drop tools and CSS styling.
T.Rex Design uses the Webflow Designer to craft pixel-perfect, responsive layouts – bringing brand concepts to life without restrictive templates.
The animation and motion tools inside Webflow used to add dynamic effects like scroll animations, hover transitions, and page reveals.
T.Rex Design leverages Webflow Interactions to create engaging, intuitive user experiences that capture attention and express brand personality.
The built-in tools in Webflow that help websites rank better in search engines. These include custom meta titles, structured data, alt tags, and automatic sitemap generation.
T.Rex Design optimises every Webflow build for SEO performance – ensuring visibility, speed, and search engine readiness.
A client-friendly interface that allows non-designers to update website text, images, and CMS content directly on the live site.
T.Rex Design trains clients to use the Webflow Editor confidently, empowering them to manage their content with ease and independence.
A simple, blueprint-style layout used to plan a page’s structure before full design.