Fresh territory required a fresh approach to Hanbury Wealth’s branding in Australia. Already established in Europe, Asia and North America they chose T.Rex Design to spearhead this new project as they continue their international growth.
Hanbury Wealth appreciates the need for their branding to reflect the status of their clients as well as engender a well-grounded company that will look after them and their wealth. On top of that, they wanted a point of difference, to stand out from the crowd.
Strength comes from the ‘H’ icon – strong and bold, with a slight pitch in the horizontal bar reflecting architectural features from old municipal buildings. The gradient is reminiscent of sunrises and sunsets – reliable, day in, day out.
The branding is consistently applied – be it on a website, business card, office signage or yacht sponsorship!
Thoughts from our client
T.Rex Design really understood what we wanted the new branding to achieve. Their ability to translate our thoughts into a brand that would appeal to our target market was fantastic. We can't thank them enough.