Lucida Group

Branding the home of best-in-class insurance businesses

Project overview

Lucida is a rapidly growing group of best-in-class insurance businesses.

The group was formed by bringing together the businesses Bennetts Motorcycling, Moorhouse Group and Right Choice Insurance Brokers in 2021.

To handle the branding for this exciting new group, the management team called on T.Rex Design.

We were delighted to help Lucida get off to a great start, with a strong, impactful and cohesive visual identity.

Our work


Brand guidelines

Website design & development

Document design

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Thoughts from our client