Lucida Group

Brand creation
New brands, and existing ones transformed. We find what makes a business worth choosing, then build a brand that says it clearly, everywhere it appears.
We start with what makes you different, then make it impossible to miss.
What’s included.
Brand strategy
Positioning, audiences and a clear story about why you, for everyone to use.
Visual identity
Logo, typography, colour and imagery: a recognisable system, not just a mark.
Brand systems
Guidelines and templates that keep the brand consistent as it grows and others use it.
Website design
A site that carries the brand properly and works hard for the business.
Launch communications
Everything needed to introduce the brand: stationery, signage, campaigns and print.
How we work.
Listen
Conversations with you, your team and your customers, to find what makes you worth choosing.
Define
A clear position and story, agreed before any design begins.
Design
The identity and its system, tried out on real things: signs, screens, paperwork.
Launch
Everything delivered, with guidelines and support as the brand goes live.
Brands we've created.
Evolving Networks
Rebrand for experts in incredible internet connections.
Hanbury Wealth
Branding for a wealth management business.
What's next?
Have a project in mind? Need a creative partner? Or looking for experienced design direction?
No pitch, no pressure. Just an honest look at whether we can help your business grow.


