Alexander Peter
Design leadership
Senior creative direction without a full-time hire. Experienced leadership for your brand, your team and your suppliers.
More creative power needs better creative direction.
New tools make design and content faster to produce than ever. Judgement, consistency and stewardship matter more, not less. For some clients this is a fractional Chief Design Officer role: a set number of days each month, as part of the leadership team. Others prefer creative direction for key campaigns and big decisions.
What’s included.
Brand stewardship
Someone senior looking after the brand, across everything it touches.
Creative direction
Clear direction for campaigns, content and new work, before and while it's made.
Design systems
The rules and tools that let your team produce on-brand work with confidence.
Marketing team support
Guidance, reviews and a sounding board for the people doing the work.
Supplier direction
Briefing and managing agencies, printers and developers on your behalf.
Strategic design advice
Straight answers on where design can help the business, and where it can't.
How we work.
Assess
An honest look at the brand, the team and the work today.
Prioritise
Agreed priorities, and a clear way of working with your people.
Lead
Clear direction for your team and suppliers, so the work stays consistent.
Steward
Regular reviews keep the brand on course as the business changes.
Brands we direct.
Evolving Networks
Rebrand for experts in incredible internet connections.
Bennetts
Brand development for a motorcycle insurance specialist.
Brand developmentView Project for Bennetts
What's next?
Have a project in mind? Need a creative partner? Or looking for experienced design direction?
No pitch, no pressure. Just an honest look at whether we can help your business grow.