Truckfest is Europe’s largest trucking festival and has been since 1983! Over 2000 trucks featured at Peterborough Truckfest alone, along with celebrities, monster trucks, and much more.
Live Promotions needed a refresh of their marketing collateral for all eight of their Truckfest events. With their high octane line-up, bringing in the crowds by their thousands, they needed a high impact advertising campaign to match.
The new advert consolidated the main attractions with an exciting colour treatment, creating a family friendly, fun feel to the campaign.